How to avoid becoming a victim of the Streisand Effect?

Court proceedings ensure that the matter appears on the public record. If the matter is even vaguely controversial, it can be picked up by news outlets and disseminated widely.
When the case does not absolutely necessitate it, legal proceedings should be avoided. Instead, a more subtle, less aggressive approach should be adopted to deal with the matter at hand.
This approach can include engaging legal services to navigate the matter using alternative dispute resolution (ADR) in order to avoid publicity and the excessive costs associated with litigation.